Meta ads and Shopify builds for Indian D2C fashion brands.
Every account we run is monitored automatically against its breakeven ROAS, so problems surface the same day rather than at month-end. We are also the people other agencies call when the tracking is broken.
Brands we have built and scaled
An account's ROAS doubled. Nothing about it had improved.
Reported return went from about 4.5x to about 9.5x after a handover. We pulled the Meta activity log line by line: no targeting changes, no bid changes, no audience changes. Budgets had been cut by roughly 90%.
ROAS climbs on its own when you stop buying cold traffic — which means it can rise while the business quietly stops growing. If your reported return improved and nobody explained what changed, that is worth ruling out. It is the kind of thing our audit exists to catch.
Real accounts, with timeframes attached.
What we do, and what it costs
Prices are published because it saves everybody a call. Ranges depend on account size and scope, and we quote a fixed number before any work starts.
Forensic Ads Audit
A full teardown of your Meta account and tracking: what the numbers actually say, what is broken, and what it is costing you.
Meta Ads Management
Advantage+ led structure, a creative matrix built for your category, and kill/scale rules anchored to your real breakeven — not to platform-reported ROAS.
Shopify Development
Horizon-theme builds and rebuilds with custom sections, real speed work, CRO baked in, and tracking installed properly from day one.
CAPI & Server-Side Tracking
Server-side Conversions API on Cloudflare Workers, deduplicated against the browser pixel and reconciled against Shopify and GA4.
RTO Reduction
COD returns are a marketing problem before they are a logistics one. We attack them at the targeting and confirmation layer.
Conversion Rate Optimisation
Traffic you already pay for, converting better. Product page, checkout and AOV work driven by session data rather than opinion.
You get a daily brief, not a monthly PDF.
Most agencies find out something broke when they build the month-end report. We built the infrastructure so that does not happen — and it is the reason a small team can run accounts properly.
Monitored hourly, not monthly
Every account we run is checked automatically against its own breakeven ROAS. If something breaks overnight, we know before you are awake — not at the month-end review.
Numbers pulled from the API, not the dashboard
Python pipelines pull raw account data and reconcile it against Shopify and GA4 every morning. Platform-reported ROAS is a claim; blended ROAS against real revenue is the number we work from.
Server-side tracking we build ourselves
Conversions API on Cloudflare Workers, deduplicated against the browser pixel. This is the part most agencies outsource or skip, and it is where most reporting goes wrong.
How an engagement runs.
Measurement first, always. There is no point restructuring an account when you cannot yet trust what it is telling you.
Start with an audit →/01 Audit
A forensic look at the account and the tracking, before anyone touches a budget.
/02 Fix measurement
Pixel, CAPI, deduplication and Shopify reconciliation — so every decision after this one is made on real numbers.
/03 Restructure
Advantage+ led structure built around your actual breakeven, not a template.
/04 Creative matrix
Multiple angles tested deliberately, with kill and scale rules agreed in advance.
/05 Automate
Hourly monitoring, anomaly detection and a daily brief instead of a monthly PDF.
/06 Scale
Spend increased against blended ROAS, with RTO and margin accounted for.
Tell us what is not adding up.
Send your monthly spend and the thing that is bothering you. You will get a straight answer within one working day — including if the honest answer is that you do not need us yet.
We work in one niche
Indian D2C fashion, ethnic wear, jewellery and home decor on Shopify. If that is not you, we will say so.
No ROAS guarantees
Be careful with anyone who offers one. We will tell you what your real numbers are, which is usually the more urgent question.